In the context of motivation, what must leaders address first according to Herzberg's theory?

According to Herzberg's theory, leaders must first address environmental factors, which are often referred to as hygiene factors. These include aspects such as company policies, supervision, salary, interpersonal relationships, and working conditions. These factors do not necessarily motivate employees, but their absence can lead to dissatisfaction and demotivation.

By ensuring that these environmental factors are adequately managed, leaders create a basic level of satisfaction among employees. Once this foundational level is established, leaders can then focus on the motivational factors, such as recognition, achievements, and opportunities for growth, which actually inspire and engage employees on a deeper level. Thus, addressing environmental factors is essential for maintaining a workforce that is not only satisfied but also ready to be motivated by higher-order factors.